Paper stock for printing
80gsm Matte – Most publishers prefer to go with a matte finish for interior pages of a booklet. It is a bit more economical and will feel more substantial in the reader’s hand. This particular grade of paper is very durable and will hold up to frequent flipping.
80gsm Glossy – This can be used, but may be a bit of overkill, depending on how large the booklet is. Very small booklets can get away with it, but the norm for this publishing niche is matte.
100gsm - 135gsm Glossy Cover – This is highly recommended for a cover for any booklet. It is very durable and gives a very nice presentation. It contrasts well with a matte interior finish and makes the booklet feel more like a real book. If you have a four color cover image, this is the best choice since the image will appear a bit crisper with this type of finish.
Any stock heavier than this is not typically recommended for a booklet. Once you’ve decided which kind of stock you will be using, the next step is to decide how you will deliver the finished product to your readers. Most publishers prefer to mail booklets in envelopes. This allows the reader the chance to get an unsullied booklet that has not been subjected to the rigors of the postal service.
While readers expect catalogs and magazines to be a bit banged up in the mail, they usually do not appreciate it if a booklet is. There are special mailers that you can get that will be sized appropriately for booklet use. Side loading envelopes are very popular and make it easy to pack and ship your booklets out to your customers. Using an envelope also allows you the ability to insert a small flyer or other promotional material.
Filed by volt at June 19th, 2008 under full colour flyers printing and tagged booklets, brochures, catalogs, cover